virtue plus

Virtue Plus was established in 1990 as All-Line Distributors and is still owned and operated by the same family today.

At Virtue Plus we offer outstanding product knowledge and a huge range of quality products. We aim to supply A plus service like no other business supplier!

Over the past few decades, the Virtue Plus team has grown so much! Our head office is in Tasmania, with branches in Victoria and New South Wales. They help us make deliveries to all of Australia’s eastern states.

Every member of our team holds a dedication to our customers and the values we stand for.

George is our Warehouse manager, keeping everything running behind the scenes and literally keeping the show on the road! Making sure that everything is picked, packed and delivered on time.

Jim tackles our Launceston deliveries, making trips out three times a day! Jim has been working alongside us for almost 2 decades. In that time, he has figured out the fastest routes from A to B!

Lindsay ventures out in all weather conditions to make sure that deliveries are always made on time to the Cradle Mountain area. When he is in the warehouse, Lindsay loves to drive about on his favourite forklift! He also keeps our warehouse in check by monitoring the stock and making sure everything is in order.

You may have spotted Andrew on social media more than once. When he isn’t being photogenic, he is making his way down the West Coast, delivering goods to our customers every other day with road trips to Hobart and surrounding areas.

Jonno is one of the latest face to join the guys in the warehouse. He makes deliveries to the North West and loves getting out of the warehouse for the day.

John is one of the original faces from way back when! With three decades of experience!

Robert pairs up and provides customers with the perfect dispensers for their business. Now that’s a lot of installs over three decades!

Ben manages the team and keeps everyday operations under control.

Jessie is John’s executive assistant. She loves to cook up a storm in the kitchen in her free time.

Deb is an executive assistant to Robert. She is a whiz at making coffee and keeping everyone fueled up for the day ahead.

Emmeline is the newest face at Virtue Plus. She keeps us all under control in the main office. And greets our customers when they visit the show room.

Pat has been a valued member of the Virtue Plus family for over a decade now. She has taken her fair share of phone orders over the years and is always happy to have a giggle with our customers. Pat enjoys her time-honoured Cadbury twirl break in the evenings!

Emily is the go-to-gal for our Loyalty Rewards Program! She has also been Nathans executive assistant for almost a decade now.

For the past decade, Nathan has ventured out and about, making sure our customers have everything they need to run their businesses smoothly.  Now that’s a lot of K’s each year!

Sarah wears a few hats! She keeps the books in balance and makes sure that everyone has all they need, from highlighters to coffee! She also helps the Zando team out with their sales.

For the past few years, Megan has been using her creative flair to produce our promotional materials and keeps our website looking top notch!

Virtue Plus is the proud supplier of Zando Coffee. Kim is the Zando sales guru, keeping customers stocked up with everything they need for the perfect cup of coffee. And Eddie is the Zando tech, making sure that every machine is working perfectly around Tasmania.

At Virtue Plus, we have a dedication to our team and customers that is reflected in our business values: Honesty, Commitment, Loyalty, Teamwork and Respect.

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The team at Virtue Plus believe in honesty, commitment, loyalty, teamwork and respect.


Our aim is to offer outstanding product knowledge, quality products and A plus service like no other business supplier.


The culture within the Virtue Plus family comes from the values we hold, and a loyal team that have worked together for many years to achieve the same goals.

our philosophy

Our reputation and growth depends on happy customers. We aim to provide customers with friendly service, quality products and a dedication that is unlike any other to guarantee customer satisfaction! If you are unhappy with something, please contact us and let us know how we can make things right.

Sustainability & wellbeing

We are committed to the safety of employees, contractors and visitors, as set out in our documented OH&S policies and procedures. We also commit to a Quality Assurance System which enables us to provide consistent quality for the product and service we provide. A documented Quality & Environmental System ensures our objectives areas are met. One of our goals is to be a good corporate citizen, who considers the community, and appreciations their support.

Going green is not just about using recycled products. It’s about using products that create a healthy living environment and enhance the working environment. Green products consider all aspects of the product life-cycle including energy efficiency in manufacturing, the volume of natural resources consumed and the end effect on our environment.